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Though the economic frenzy around bourbon may have peaked, its cultural momentum is still going strong. Today, many bourbon fans who once owned just a bottle or two now boast collections that could rival a small liquor store. Clearly, bourbon’s popularity is undeniable, but how did it happen? What sparked the shift? The Beginning While…
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Not long ago, craft beer held a place of real prestige in the minds of discerning drinkers across the United States. From Dogfish Head on the East Coast to Russian River out West, it felt like the days of macro lagers such as Bud, Miller, and Coors were finally fading into the background. People were…